AUDIT CALL
I find wasted spend in e-commerce Meta accounts
I am Danny. I've managed £1M+ per quarter in paid social budgets at a global agency and now work directly with e-commerce brands. In a free audit I'll map where your spend is leaking, what to test first, and what to kill. The action plan is yours whether we work together or not.
AUDIT CALL
A person works at a desk with a laptop, monitor, lamp, and coffee mug in a home office setting.
0+
years
of expertise in Meta ads
£0M
in ad spend
per quarter
0+
markets
managed simultaneously
0%
accuracy
in campaign pacing
step by step process
Everything I do comes back to one question: is your Meta investment actually working as hard as it could? These four services diagnose where the money usually leaks.
// 01
ad Account audit
Analysing where's spend leaking, which campaigns are carrying the account and where's the structure fighting against Meta, instead of working with it.
// 02
testing & scaling
Building a proper creative testing system around your ads so we learn together what actually moves the needle. Then, scaling both vertically and horizontally is the second step.
// 03
Conversion rate optimisation
Looking at the whole journey from click to checkout: where people hesitate, where they drop, and what the page is quietly doing wrong.
// 04
Tracking health check
Checking that your Pixel & API tracking is clean and events fire at the right time, so that we can trust decisions based on the correct numbers.
Featured Projects
Gifted Buys Results Snapshot showing 227.6K impressions, 1,400 link clicks, £0.36 average CPC, and 3.03% CTR.
Launch Test
gifted buys creative testing
A two-platform launch test for Gifted Buys, a UK e-commerce gifting brand for children's toys, family gifts, and seasonal bundles.
Results: in under 7 days, have identified the best-performing audience-creative combination at £0.36 per visitor - 40% below typical UK retail CPCs, giving the brand a validated decision before scaling spend.
Web Development and Tracking Set-Up
kelvision digital agency
Conversion-focused website built for a marketing agency. Full Google Analytics 4, Google Tag Manager & HubSpot set-up.
Results: from zero visibility to 100% of inquiries attributed to their source - every lead is tracked in GA4 and pushed automatically into HubSpot, so nothing gets lost and no marketing decision is a guess.
Kelvision website homepage featuring blue digital network graphics and marketing service categories on a dark background.
Certifications & credentials
I keep my skills sharp and certified across the main platforms. Ad platforms change the rules constantly, and a part of what you're paying for is someone who actually stays on top of the industry updates.
Meta certified media buying proffesional
2026
Tiktok Certified media buying proffesional
2026
Google Ads Search certification
2023
web development degree
2022
My Experience — how i learned what actually works
Date
Company name
OMD EMEA
One of the biggest media agencies in the world that provides creative media solutions to enterprise brands.
Position
paid social manager
Managed end-to-end paid social campaigns across 5 platforms. Handled pacing accuracy, QA process and trained up junior specialists. Kept account structure clean in order to scale it effectively.
Date
Company name
Granat X
A Moldova based digital hub behind influencer marketing and campaign work for global brands, plus its own creator-marketing platform - StoryCrafters.
Position
paid media specialist
Solo-managed all paid media (Meta & Google) for 2-3 brands, working hand in hand with the founder on strategy and media planning. Wrote the copy, ran the tests, delivered the reports, and grew the channels.
Date
Company name
Freelance
Taking over website & landing page creation for small UK-based businesses.
Position
Web development
Built landing pages and websites as a freelancer. Handled the layout, structure, and copy. Learned first-hand what makes a page actually convert.
What my CLients say about me
Artur Gurău
Agency Owner
“I worked with Daniel on high-stakes campaigns under tight deadlines. He manages ad budgets with rigour, reports transparently and delivers results without hand-holding. He was a reliable partner on projects that called for discretion and professionalism in equal measure. The kind of person you want on your team.”
“Danny is inquisitive, data-driven, and detail-oriented. I’d highly recommend him to anyone looking to transform their paid media strategy and drive better results.”
Alex Cirino
Agency Director
Levente Nemes
Agency Owner
“Highly recommend! A true Meta Ads professional. On top of building our website from scratch and handling all the integrations and connections it needed (Meta Pixel, GTM, and so on), he knows exactly how to optimise campaigns to deliver fast results. Working with him has been flawless!”
Chevelle Graham
E-commerce Founder
"The smart use of demographics, customer avatars, and sales-driven Meta data gave us the clarity needed to sell with confidence. Professional, insightful, and genuinely supportive.”
Igor Chirilenco
UK Small Business Founder
“We needed a website and Danny's services came recommended. Safe to say I was satisfied with both the product and the service. He also gave us a mini training on what to post and how to do it, so we could actually get more activity out of it ourselves.”
Frequently Asked Questions
Clear answers to help you get an idea of the way I work before we get in touch.
How do you charge?
How soon will I see results?
What happens after the audit?
Can you work with my existing setup, or do we start from scratch?
What do you need from me to get started?
Want to work together? Get in touch
I work with e-commerce brands that are spending on Meta but aren't sure what's actually working. If that's you, the audit is the fastest way to find out.
[email protected]
Full name
needing help with meta ads?
Let’s discuss and define what's stopping you from growing your sales and scaling.
AUDIT CALL
daniel porcescu
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